Indian travellers booked 52% more trips in July-December 2016 than in 2015: Makemytrip

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Indian travellers booked 52% more trips in July-December 2016 than the same period last year, according to a report compiled by Makemytrip, India’s biggest online travel portal.

“A major trend observed is that Indian travelers have now become increasingly younger with 17% being in 18-24 year age group compared to 12% last year.

Smartphone penetration and adoption led by the young travelers is driving shift from offline to online in the travel industry with repeat individual travel on the rise. 57% more customers travelled in the second half of 2016 as compared to the same time period in 2015 with 56% of all customers using the app for all their bookings; witnessing an almost 1.7x (or 1.7 times) growth from 33% last year,” the portal said in a statement.

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