Global players offer ‘premium economy’ seats in their India fare as part of a conscious effort to make passengers upgrade. Ashwini Phadnis reports
In this era of intense competition, international carriers are going all out to woo more flyers from India.
The latest measure that some airlines are trying out is reconfiguring their aircraft to provide more seats in the premium economy cabin on their flights to and from India. After Singapore Airlines, Lufthansa and British Airways, Virgin Atlantic is now looking to offer more premium economy seats on its flights out of India.
Worldwide, premium economy seating on flights is not new. While, earlier, global airlines would have first, business and economy classes, some years ago, global airlines introduced premium economy as the fourth cabin in the air. Read More