Bombardier Eyes Asian Markets

Bombardier Inc is betting on fast-growing markets like India to boost sales of its Q400 and CSeries narrow-body jets, a senior executive said yesterday, at a time when the Canadian planemaker faces a trade row over sales to the United States.

‘The company is very focused on expanding into Asia, as we see Asia, and India for sure, as the growth engines of the sector, said Francois Cognard, head of Asia Pacific sales at Bombardier, adding this would be its focus region irrespective of how a heated trade spat with larger rival Boeing Co pans out.

Cognard said he saw India’s regional connectivity scheme as ‘well designed and likely to boost demand for its aircraft in the country.

India is one of the world’s fastest growing aviation markets and the government’s launch of the regional connectivity scheme last year to boost air connectivity to smaller towns and cities, is seen as a boon for small planemakers such as Bombardier and its European rival ATR.  Read More…

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