Food In The Air: See How Airlines Have Made A Concentrated Effort Over The Years


Culinary curiosity hit a high on Twitter this week when Emirates Airline decided to discontinue the ‘Hindu meal’ on its India flights based on customer feedback. The response was instant. Some social media gastronome conspiracy theorists wondered if the Atul Kochhar fracas in Dubai had anything to do with it—the celebrity chef lost his restaurant gig at JW Marriott hotel over comments he made on Twitter. Was this further payback? Other well-travelled folks, including some who sneer at most things ‘Hindu’, wondered out aloud what a Hindu meal is and that they had no idea one even existed.

Emirates played it like a pro and stated that its decision was based on customer feedback. That lasted maybe two days when feedback from SM ‘customers’ (one assumes, because who else was talking about it 24×7?) prompted the airline to reverse its decision, this time leaving others wondering if ‘majoritarianism’ was clouding the clear skies. Read More

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