Keep Air India Flying, not Fleeing Tycoons and Bad Banks


Royalty is a charming anachronism in democracy that reminds us of India’s halcyon days of glamour and prestige. Until privatisation democratised air travel, Air India was India’s “Palace in the Skies” ruled by the unforgettable maharaja meme designed by advertising legend Bobby Kooka.

Now, the extravagantly mustachioed mascot, smiling from under his red turban, has been floored by red tape laid by the new maharajas who strut along the corridors of power in collusion with the messiahs of markets.

At 87, the national carrier, which began life as Tata Airlines in 1932, is a gimp faltering on the runway of bureaucracy. Citing its fading cachet and crippled inadequacies Read  More

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