SpiceJet, India’s budget airline is all set to now offer in-flight entertainment (IFE) and e-commerce, soon.
SpiceJet has joined hands with Lufthansa Systems to equip its whole fleet with BoardConnect Portable offered by the latter. The new service will allow SpiceJet passengers to do shopping, stream movies, cricket and other content from select platforms offered by the airline.
The airline signed a Letter of Intent (LoI) with Lufthansa Systems to this effect after the Aircraft Interiors Expo (AIX) in Hamburg. SpiceJet passengers will be able to avail the new offer this year.
“Enhancing customer experience and comfort on-board has always been our prime focus at SpiceJet. SpiceJet expects to be the first LCC in India to provide this unique entertainment and shopping experience to its customers. This is yet another step towards ensuring a Red, Hot and Spicy experience for our customers every time they step into a SpiceJet flight,” said Ajay Singh – CMD, SpiceJet.
“We are proud that with SpiceJet, an extraordinary innovative low-cost airline from India has chosen our award-winning IFE solution BoardConnect Portable,” said Norbert Mueller – Senior Vice President BoardConnect, Lufthansa Systems.
“We are looking forward to team up with SpiceJet for a fast and smooth roll-out project.” he further added.
BoardConnect Portable is an all-in-one solution combining all of the technical components needed for an IFE system – such as a server and access points – in a single device, the Mobile Streaming Unit (MSU).
An MSU is about the size of a conventional tablet, powered by a battery module, thus avoiding any elaborate cabling. MSUs therefore qualify as non-permanently installed equipment and can be mounted or removed without affecting other components in the aircraft, for example in the galley.
This eliminates high costs for hardware, fitting and certification. Additionally, an integrated modem allows rapid wireless updates of content while the aircraft is on the ground.
Furthermore, the BoardConnect digital platform caters for easy hosting and seamless integration of third party elements such as e-commerce.
In the near future, passengers can access a variety of entertainment and e-commerce offers of SpiceJet during a flight via their own smartphones and tablets.